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Social Insights

The data behind a great feed.

Real numbers from the platforms and the biggest social studies, refreshed every week. Every figure is sourced and dated.

Updated weekly · Last refresh 5 July 2026

All platformsEngagement

Consistent posting drives roughly 5x more likes, comments and shares.

Buffer · 5 July 2026

ThreadsEngagement

Threads drives 73.6% more engagement per post than X.

Buffer · 5 July 2026

All platformsGrowth

5.79 billion people now use social media, nearly 70% of humanity.

DataReportal · 30 April 2026

All platformsEngagement

The average person spends 2 hours 40 minutes on social media every day.

DataReportal · 30 April 2026

InstagramEngagement

Instagram Reels drive over 4x the interactions of single-image posts.

Metricool · 31 January 2026

LinkedInEngagement

LinkedIn engagement is up 14% year over year on invisible interactions.

Metricool · 31 January 2026

All platformsSocial search

Nearly 1 in 3 consumers now start their search on social, not Google.

Sprout Social · 15 June 2026

YouTubeEngagement

68% of marketing leaders say YouTube drives the most business impact.

Sprout Social · 15 June 2026

All platformsEngagement

About 75% of users expect a brand to respond within 24 hours.

Sprout Social · 15 June 2026

All platformsSocial commerce

In 2026, brands are set to spend more on influencers than on digital ads.

Hootsuite · 1 November 2025

All platformsTiming

Posting Tuesday to Thursday, 9am to noon, can lift engagement 20 to 40%.

Sprout Social · 1 March 2026

All platformsAI

97% of marketing leaders say marketers must know how to use AI.

Sprout Social · 15 June 2026

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