All platformsGrowth
5.79 billion people now use social media, nearly 70% of humanity.
Why it matters
The audience is effectively everyone online, so the constraint is no longer reach potential, it is showing up well enough to earn it.
The detail
DataReportal Digital 2026 aggregates platform and census data into a global overview.
As of April 2026 there were 5.79 billion social media user identities worldwide, about 69.9% of the total global population and 94.7% of all internet users.
For a small brand this is reassuring: your customers are already here. The work is being consistent and on-brand enough to be found among everyone else.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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