All platformsSocial search
Nearly 1 in 3 consumers now start their search on social, not Google.
Why it matters
Your social profile is now a search result, so captions and posts double as the answer people find.
The detail
Sprout Social 2026 trends analysis and consumer pulse surveys.
Almost a third of consumers now begin product and how-to searches on TikTok, Instagram or YouTube instead of Google, and more than half of Gen Z prefer social search.
That makes your posts discoverable content, not just a feed. Clear, keyword-aware captions help the right people find you.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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