LinkedInEngagement
LinkedIn engagement is up 14% year over year on invisible interactions.
Why it matters
Likes and comments are falling while real intent, clicks and video views, is rising, so judge LinkedIn posts by reach and clicks, not just likes.
The detail
Metricool 2026 study, LinkedIn cohort within 39.7 million posts analysed.
Overall LinkedIn engagement rose 14% year over year even as public likes, comments and shares fell. The growth is in what Metricool calls invisible interactions: clicks, carousel swipes, video views and link taps.
The lesson is to stop optimising for the like count and start optimising for the quiet signals of interest that actually predict business results.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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