All platformsEngagement
About 75% of users expect a brand to respond within 24 hours.
Why it matters
Speed of response is now a differentiator, and consumers will switch to a competitor when brands go quiet.
The detail
Sprout Social consumer pulse surveys, 2025.
Roughly three in four users expect a reply within a day, and many will move to a competitor if a brand does not respond.
Being present and responsive is part of the content strategy, not a separate chore. Consistency in posting and in replying compound together.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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